There are plenty of people out there that can put a website together for you.  There are very few that can get your site ranking for your relevant keywords like we can.  There is an art to this and we assure you that we have mastered this art.  As we mentioned to you on the “Welcome” page, the Google Places Listings show up first for the majority of local business searches.  Here’s an example of one optimized article for one of our clients that we were able to get ranking ABOVE the Google Places Listings!  That is rare indeed.  We don’t guarantee you that we can do this for your business, but we’ve been able to do it for several of our clients.

Even though this article reads and flows properly, it has been optimized to rank for the specific keyword phrase, “Spartanburg Karate”.  This business operates in Lyman SC, but we’ve been able to get the business ranked for a number of much larger cities nearby.  Take a look at the search results here for Spartanburg Karate:

http://www.google.com/search?q=spartanburg+karate

If you’ll click on all of the listings at the link above, you should see Hurricane Martial Arts listed at least two times on Page One and possibly three times.  Over time, we will continue to syndicate optimized content that will also rank on Page One with the ultimate goal of dominating Page One in multiple locations.

We hope that you get a sense of how and why Optimization is critical to your success.  So what else should you expect from an effective business website?  For each  of our clients, we’ve put together a “Product” that can be offered for FREE in exchange for the name, email and phone number of the potential client.  Here are some examples of the free products we’ve created for our clients that attract visitors and encourage them to leave their information.

This One Is A PDF:

SelfDefenseMadeSimple

And This One Is A Simple Coupon/Discount:

And this is an example of a Website’s Capture Placement:

The information above is part of two separate Online Marketing Campaigns.  These two clients have agreed to allow us to share all of the steps we take to ensure their success.  In these two examples, the free item is compelling enough to allow them to build a list of potential clients.  By importing existing clients into the same database, they are able to market to a captive audience via email any time they choose.

So as you can see, like any website that is put together for business purposes, the goal is to make the site informative and cover products sold, contact information, location, etc.  That’s a given.  But what makes a site highly effective is maximum Optimization that results in the highest ranking possible in the search engines.  Also, a Call To Action is essential in building an ongoing marketing list over time.  And finally, a well constructed site should link to and compliment other aspects of the overall marketing strategy such as the Facebook Fanpage, the LinkIn Profile and the Google Places Listing.  Continue clicking through the links at right to discover the other effective steps we take to ensure that our clients are successful in building their traffic and sales through their customized Online Marketing Campaigns.