There has been a seismic shift in the way consumers now search for goods and services.  The Yellowpages and Newspaper Ads used to be standard advertising approaches for small business owners, but the explosion in internet usage has resulted in diminished returns on traditional advertising, especially over the past two years.  For the past few years, there has been a mad scramble where most business owners have attempted to get their business online, but 90+ percent of those same business owners have thrown up their hands in frustration at the lack of results.  Why?

Some very effective sales people have convinced them that “All you need is this slick new website!  And I’m also going to get your business listed in the directories so that you’ll be found in even more places!  WOO HOO!”  Hundreds, if not thousands of dollars later, the business owner is left with what amounts to some expensive online wallpaper.  So what’s missing from these pre-packaged cookie cutter approaches that are being sold to unsuspecting business owners?

Optimization & Synchronization

Here’s the cold hard truth, folks.  No website will ever be found  unless it is optimized.  Even then, it is competing with Google Places Listings that now show up “above the fold” on page one of Google for any local business searches.  And your site may be competing with local competitors, some of which have figured out how the game is played.

An effective online marketing campaign means having an optimized website that is synchronized with a well optimized Google Places Listing.  This Listing is then linked to only a handful of the more effective directories via citations and customer reviews.  An effective online marketing campaign involves having a Facebook Fanpage and a LinkedIn profile that are linked to and compliment your website.  An effective marketing campaign means articles and videos that are written, uploaded and again OPTIMIZED so that they all lead back to the nerve center of your entire online operation; Your Website!  An effective campaign involves offers, discounts and promotions that are distributed via your website or an effective text messaging campaign.  This allows you to build a LIST of existing and potential customers over time that you can market to as a captive audience.

As you can probably tell, we are extremely passionate about this issue.  So here’s the deal.  Spend some time here.  Review the tabs at right and really think about what we cover here and how it could impact your business.  Enter your information at bottom/right and we’ll send you an in depth detailed analysis of your current website.  Once you review your report and you’re ready, you can contact us at henryjordanllc@gmail.com, or at 864-706-3506 and we will put together a customized package for you that WILL SHOW RESULTS!  And here’s our guarantee.  If you aren’t on the first page of Google within 90 days, we will continue to work your account at no charge for as long as it takes to get you there.  How can we promise that?  Because we’ve yet to have a client who wasn’t in that position within the time frame we just mentioned, and we’ve never lost a a client since we began operations. Not one!  So take your time, look around and make yourself at home.  When you are ready, we look forward to hearing from you.  Thank you.  Greg Tucker